This is a VERY short post!
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It took me some time to realise that there are a number of significant differences writing for the web when compared with conventional writing. In fact someone else told me my online writing style was pants. He was right!
I was over-elaborating, writing in long sentences and even longer paragraphs. I needed to learn the fundamental differences, and thankfully a very experienced freelance copywriter I’ve known for years steered me in the right direction.
What’s so special about writing for the web?
Reading from a screen can be hard on the eyes. This may explain why ongoing research (which started as far back as 1997) consistently concludes people rarely read web pages word by word. They scan pages for key words and phrases. Only 16% read word by word. Read more…
I have committed a sin! Probably more than one over the years, but that’s not for public consumption via the blog.
In this instance the sin is I haven’t defined for you what the blogging buzz words, jargon, call it what you will are all about.
If you are an experienced blogger feel free to yawn. However, if you’re new to the blogging game please read on and take a look at this glossary. Read more…
Being a successful blogger is not always easy, and there are many traps to fall into (as I know from experience).
Take a look at these five classic examples and take great care to avoid them. Read more…
I am often asked which is the best blogging platform?
This article is written on the basis of you being a new blogger, and I would certainly welcome any established bloggers reading the post to share their experience and knowledge with different platforms in the comment box below.
What is the purpose of your blog? Business, fun, hobby, news? Are you intending to blog long-term? Do you want to make money from it?
So you’ve got your blog running, you’ve written some great articles… but you have zero readers. Aaarrrgggh!!
It’s surprising how many times I am asked that question, often by ’seasoned’ web users, who are used to sending emails and looking at the internet every day.
A Blog (“web log”) is usually written by one person and updated regularly (in theory at least). Blogs tend to be written on a specific topic, and believe me there are blogs on virtually any suject you can think of – even knitting needles! Some of these topics have spurned whole communities, putting people into contact with each other where they can share ideas, learn new skills, and even do business with people they’ve never even seen or spoken to from anywhere around the globe.
Read more…
