blogging crew

When you’re new to blogging it tends to take some time before settling on a theme. It’s been a problem for me every time I’ve started a new blog.

So how often should you change your theme?

My answer is never… well, very, very rarely.

Whenever you change your blog’s theme you will weaken your brand. The design of a website or blog is a major factor contributing to the brand around it. A consistent theme sticks in people’s heads and changing it regularly causes confusion.

In my opinion the minimum time you should stick with a design is six months. If you chop and change you are sending a message to your readers that you have no real idea about what you are trying to achieve with your blog. I would advise you to wait at least a year before any major re-design work.

You don’t have to stick with the theme forever. Sometimes a new design can be used to add a bit of ‘zing’ to your blog and will often generate comments in itself.

So redesigning or changing a theme is fine, just don’t do it very often!